One of the most important things in maintaining a successful business is to move beyond your circle of friends.
Sure, some of them may be good customers for a long time but it is best to move on so that you do not become a drain on these people and so that the lines between friendship and business do not begin to mix.
How??
When you first start your business these people are very important to you- they have your initial parties and give you the support that they can. The work you need to do to move beyond your friends starts at these parties.
1. Play a booking game- you really are missing out if you fail to do this. If your friend has invited a variety of people to her party then you may just get a booking with someone (and hopefully they are not one of your friend's as well).
2. Make your reminder phone calls the day before your friends party- remind people of the event the next day and encourage them to bring a friend- this increases the liklihood of someone you do not know attending.
3. Ask for referrals- whenever someone turns you down for anything ask them if they know someone who might be interested and follow up with the referral (Lynn Conway says that few people will be comfortable enough to tell you no twice in a row!) When you call this person make sure to explain to them who gave you their contact information.